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The New Corporate Ethnic Media

By: Danny Daga, Feb 16, 2001
Tags: Other |

Communication giants aren’t stupid; they know where demographics are going

Here are some scenes from the ethnic media that struggle to remain the authentic voice of our community: An overworked editor tries to cajole a freelancer, not to get his/her work in on deadline, but to do the story for less than a dime a word. A greenhorn reporter tries to make sense of a complicated story, and gets lost in the details. A salesperson tries to convince another restaurant to pay cash for an ad instead of bartering for meals.

It’s the mom and pop world of our major ethnic media.

COMPLETE STORY…

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