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Shiraz Jivani, owner of Naz8 Cinema in Fremont, poses with reels of Bollywood hits. Photo by Paul Chinn / S.F.Examiner.
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America’s first Asian cinema megaplex enjoys success through service
By Neela Banerjee
For only $8, at the Naz 8 Cinema in Fremont, you get transported to another world. Inside, the lobby is plastered with brightly colored Hindi movie posters featuring Bollywood’s finest staring down at you: Shar Rukh Khan’s blow-dried hair, Hriktik Roshan’s huge arms, Rekha’s kohl-lined eyes. Next to those, you’ll find banners for Silicon Valley enterprises that specialize in Indian and Pakistani sundries. At the huge concession stand, you can get the date package — a large popcorn and two drinks — for just $2.95. Or you could go for the naan and lamb plate for $3.95. You can choose to see the classic Indian melodrama of Zubeidaa, or American Desi, a comedy about an Indian American coming to terms with his identity.
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