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June 22 - 28, 2001

Were Those Bugle Boys You Were Wearing?

Taps for an apparel company legend

By Ron Chepesiuk

Two decades ago, the Simi Valley, Calif.-based Bugle Boy was one of the first casual wear manufacturers to target the twenty-something market. The Asian American-led company grew and became one of the most famous names in the apparel retail industry. Just three years ago, the company’s revenues topped $500 million, while employing 5,500 and owning more than 258 retail stores.

But all that’s history. Last March, Dr. William Mow, the Chinese American founder of Bugle Boy could only watch as his business was dismantled and sold off.

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