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Sept. 6 - Sept. 12, 2002

Who’s Getting the Message?

Ethnic advertising finally recognized

By Julie D. Soo
Special to AsianWeek

Greg Chew chuckles when he pulls out a store display photo showing shelves of soy sauce, oyster sauce, fish sauce, coconut juice, chili paste, fermented black beans and 50-pound sacks of rice alongside more mainstream condiments like ketchup, mustard and Worcestershire sauce. But what is really now the mainstay for San Francisco and beyond? Asian Pacific Americans make up over one-third of the city and about 12 percent of California according to Census 2000. Demographers predict that the APA and Latino populations will continue to experience the largest population growth in years to come. Smart businesses, according to Chew, will learn that they need to market to ethnic communities and meet different product demands...

COMPLETE STORY...

9-11: Asian Pacific America Recounts a Year of Struggle and Healing
(Feature)

Who’s Getting the Message?
(in National News)

Putting Our Health Center Stage
(in Bay Area News)

Ultimate Diversions: Kingdom Hearts
(in Business)

Chinese American Volleyball Tournament Comes to San Francisco
(in Sports)

Collateral Damage: ‘Asian Americans On War & Peace’
(in A&E)

Emil Amok: Chicken-hearted Patriotism in Fremont
(in Opinion)

Also In National & World News

National Indian American Conference Preaches Responsibility 

By Ajay Goel
Special to AsianWeek

Over 1,200 Indian Americans roared into historic Boston, from Aug. 30 to Sept. 1, as attendees of the 2002 Network of Indian Professionals’ (NETIP) 11th annual national conference. Founded in 1990, NETIP is a nonprofit organization dedicated to the professional and cultural development, community service, philanthropy and the overall advancement of the South Asian American community. The theme of this year’s conference was “With Success Comes Responsibility.”

Washington Journal: I’m Better Than You

Upfront: Crackdown on Illegal Workers at Airports Finds No Terrorist Ties and Kauai’s Smoking Ban Bill May Get Tougher

Secret Asian Man


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