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Home | Business Section | The Consumer
Nov. 8 - Nov. 14, 2002

Return of the ‘Z’

By Brian Douglas
Autoeditor.com

Over the last decade, it has become crystal clear that USA-based Nissan could not live a truly productive corporate life without a Z car in the lineup. In fact, its dealers were so desperate for the sports car that an official program was put in place to buy nice, low-mileage, used 240Z models, restore them and sell the venerable cars in the new car showrooms. The Z was like a lover that just wouldn’t go away.

The good news for both Nissan dealers and car enthusiasts is that the Z is back in a wonderful 350 model that is as exciting today as its ancestor was 30 years ago. All the characteristics we remember so vividly are present and accounted for — a great looking body, playful interior, exhilarating performance and a modest price tag. A few early buyers may discover the infamous “dealer pack” as well, but time and supply will cure that pretty quickly.

A sports car has to stay fresh and exciting to remain relevant in a segment where buyers are rewarding themselves. After all, if hauling two people and a few of their worldly possessions is all that’s required, the automotive landscape is crowded with nice, inexpensive two-door solutions.

Specifications

2003 Nissan 350Z

Type: Front engine, rear-wheel drive
Engine: 3.5-L. DOHC V6
Power: 285 bhp @ 6,800 RPM
Torque: 275 lb.-ft @ 5,400 RPM
Base Price: $26,809
As Tested: $33,719
Fuel economy: 20 cty/26 hwy

The all-new 350Z will be wildly successful because it has the attributes of affordable performance that made the first car so good. That same criteria played a crucial role in the success of the Mazda Miata and will work for any manufacturer who builds a youthful car that young drivers can actually buy.

One reasonable test of mine that has proven its worth over the years is perceived value. If the average onlooker guesses the price too high, the car is a winner. A low guess is likely to condemn a vehicle to a short, unhappy future. It’s hardly science, but works better that most Motown focus groups.

No one thought that the curvaceous and fast 350Z I had parked at the curb could be had for as little as $26,809 plus tax and license. “I’ll bet it’s at least 35 grand,” opined one bystander. “Looks closer to forty,” was the response from his friend. If you want to know why some hot cars sell for over their retail sticker, there’s your answer.

The curb appeal is fun, but the real joy is behind the wheel. Nissan builds great engines and when they point a smooth 285 horsepower V6 north/south to drive the rear wheels of a light sports car, a big grin is inevitable. Every part of this car works well to straighten the most demanding mountain road.

The six-speed transmission takes full advantage of all the engine torque, steering is precise and the four-wheel independent suspension keeps control of lateral movement without undue harshness. Big ABS disc brakes handle stopping chores easily.

Photos by Brian Douglas.
Inside the cockpit, Nissan designers had some fun with youthful styling cues. There are a few material choices that could be improved, but the layout works nicely and the seats are supportive and nicely bolstered.

You really can buy all the key ingredients of the 350Z for under $27,000. Our test car was a Touring edition, the top of the line model with a host of comfort and convenience options. The Enthusiast and Performance editions fill the price space between ’ur $33,719 model and the base car. For weekend racer types, a Track edition adds Brembo brakes and stiff suspension for even better performance.

If you love the idea of a light, crisp-handling sports car at a rock-bottom price, a visit to the Nissan dealer is your next step. And remember, a little patience will be well rewarded. 


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