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Saab adds mainstream to the formula: The all-new 9-3 hasn’t given up its edge

By: Brian Douglas, May 30, 2003
Tags: Games & Gadgets, Opinion |

Ever since Saab’s car company was acquired by General Motors, many of its loyal customers wrung their collective hands over the perceived loss of Swedish ingenuity. They worried about what would become of the eclectic touches that made Saab so different.

Not to worry.

The ignition key doesn’t look like any device of its kind, and it still operates an ignition switch that resides between the front seats. For non-Saab owners, this is equivalent to mounting the switch outside the cockpit, perhaps on the roof or left front fender.

After a week in the all-new 9-3, there is ample evidence that more than a few Swedes were working on the design details. That is good news for Saab loyalists. What may be better news is the great new GM platform they had as a foundation in addition to the resources of a global car manufacturer.

The result is a sports sedan that keeps the attitude of a Saab fighter jet and loses some of its predecessor’s less-favorable characteristics. The reduction of torque steer under heavy throttle is one example, better body rigidity with a smoother ride is another. In short, the 9-3 is now a full-fledged member of the near-luxury category. On the negative side, that category is so crowded Saab finds it necessary to offer special leasing for its brand new model.

Although most casual observers won’t notice a major change in the Saab’s bodywork, the new 9-3 has lost the appearance and function of its hatchback design. The new look is more comfortable for some potential buyers, but the versatility of the old three and five-door models will be missed. For those who need utility, the 9-5 wagon is the remaining choice.

I felt right at home inside the new 9-3 with its nearly perfect ergonomics with features borrowed from Saab’s aircraft designs. The supple, heated seats are comfortable on long drives, yet they have enough bolster support for aggressive driving. The instruments are well placed, with big analog gauges that are easy to read without diverting your eyes from the road.

Although the rear seats are comfortable for adults, there is little legroom available when the front seats are adjusted for six-foot occupants. Unique features include a refrigerated compartment in the glove box and a passenger cup holder that should audition for the San Francisco Ballet.

Under the hood, Saab’s 2.0-liter turbocharged engine just gets better each year. In almost every operating range, there is plenty of smooth power to pull the car to speed. A five-speed automatic with a manual shift gate keeps the engine at just the right speed. It is well worth the additional $1,200 option over the standard five-speed manual gearbox because it takes better advantage of the turbo power and is less of a chore to operate.

Saab has been a financial drain for GM both here and in Europe and its dealers are clamoring for an SUV to spur sales and move the franchise into the black. In the meantime, the 9-3 is a great way to be expressive and have a little fun. And with GM financing leverage, Saab luxury is surprisingly affordable these days.

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