Network Your Way to Success!
December 24, 2007
The holiday season is the perfect time to maximize the value of networking — putting your best foot forward, planting yourself on decision-makers’ radar screens, and creating opportunities to nurture existing business relationships or start new ones. But before you immerse yourself in holiday celebrations full-throttle, here are a few pointers that could make the events you attend more productive for you and your business.
Be strategic and selective about which events you attend. Attend the ones with a high probability of “face time” with individuals who should know about your potential value proposition.
At every event, your goal is to make a connection with every person you meet. Do not be afraid to walk up to strangers and introduce yourself. Be on constant lookout for opportunities to exchange business cards with an industry leader, connect with current or former employees of your target companies, or arrange a future meeting with someone difficult to reach. The rewards may not be immediately apparent, but patience and persistence eventually pay off.
Work the room and get to know the movers and shakers. Mingle efficiently and be politely inquisitive. Start and maintain meaningful conversations. Network comfortably. Avoid situations where you might be rushed, stressed or otherwise distracted. The optimal venue is where you could have a connection that leaves a positive impression, while picking up insider-only knowledge. You will earn the respect of others — a definite advantage that could lead to key referrals and other opportunities.
When you attend an event with another person, be sure your body language sends the signal that you are approachable. Stand side-by-side, rather than face-to-face, and look out at the crowd as you talk. Otherwise, you may inadvertently close yourself off from meeting new people.
Act professionally at all times. For some, the holiday season is synonymous with unrestrained partying. Not you. Remain focused and avoid overindulging in food or beverages.
For every networking event, the return on investment is a meaningful dialogue that creates measurable value. What is important is the quality — not the quantity — of the contacts you develop.
To be a savvy networker, be ready with your firm handshakes and genial pleasantries. Polish your “elevator speech” — the 30-second summary of what you do-in clear, compelling words that attract attention, pique curiosity, and create a strong and positive statement of who you are.
Keep in touch after the event. The best time to be in contact is when you need nothing. Build rapport by sending a short e-mail or calling to say “hello” every few months. Let them know you have no agenda. This will keep your name at the top of their list should they have a business opportunity.
This is the time when many corporate events and social occasions offer a myriad opportunities to share ideas, of establish connections, strengthen ties and invigorate your business relationships — opportunity to spread the holiday cheer and connect with people who could help you succeed. Happy Holidays!
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