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Street Celebration Sponsors

By: Joyce Aldana, May 18, 2008
Tags: Arts & Entertainment, Bay Area |

The Asian Heritage Street Celebration could not happen without the generous support of our corporate and business sponsors.

Their contributions allow the Street Celebration to mount a massive public outreach and media campaign that includes: outdoor advertising on bus lines, subway and bus shelters; television advertising on major network stations, cable television and Asian TV; radio promotions on Top Forty stations and Asian radio; print advertisements in nearly a dozen Asian newspapers, the San Francisco Chronicle and local publications; and widespread distribution of posters and postcards throughout the Bay Area, with a special program reaching downtown hotels.

We encourage our corporate partners to increase their awareness and commitment to Asian Pacific Islander heritage so Asian Pacific Americans can identify those corporate entities open and willing to partner with our community and support our development.

Our sponsors share with AsianWeek audiences a commitment to the Street Celebration and APA Heritage Month. We hope our readers and fairgoers will support them, too.

CPMC
“One of the best parts of living in San Francisco is its diversity, experiencing so many different communities and cultures in one small city. That’s why it’s always a pleasure to be part of the Asian Heritage Street Celebration, meeting our neighbors and friends from the API community, enjoying the rich culture they bring to San Francisco. We’re also delighted to be able to give something back to the API community through our citywide, confidential hepatitis B screenings, raising awareness about the fact that one in ten Asians is infected with hep B, which, if left untreated, can result in liver failure, even death.”

Paula Lykins
Manager
Community Relations
California Pacific Medical Center


SUBARU

“Subaru of America is proud to support the Asian Heritage Street Celebration. It’s a natural fit for our community and the people who enjoy our All Wheel Drive vehicles. The name Subaru comes from the Japanese word ‘to unite’ and this celebration unites many diverse Asian communities that enrich our culture in so many ways.”

Jim Pernas
Regional Vice President
Subaru of America, Inc.
Northwest Region

AT&T
“AT&T is proud to sponsor the 2008 Asian Heritage Street Celebration. Our company has a rich heritage of diversity and inclusion, so we’re especially pleased to support an event that brings the community together to celebrate the culture, art and history of the Asian American community.”

Ken Mintz
Director of External Affairs
San Francisco AT&T

WELLS FARGO
“As the Bay Area’s top corporate giver among financial institutions to local nonprofits in the Bay Area, Wells Fargo is proud, once again, to support the Asian Heritage Street Celebration. It is a wonderful event that celebrates San Francisco’s diverse Asian communities.”

Maggie Mui
Senior Vice President
Director of Specialized Solutions
Wells Fargo


BROWN AND TOLAND

“We’re proud to be supporting [the HepB Free] campaign, and we’re committed to making this disease truly preventable.”

Eric Kwok, M.D.,
an internist with Brown & Toland and a member of the Board of Directors

BRISTOL-MYERS SQUIBB
“Bristol-Myers Squibb is proud to support this important community event as it celebrates Asian Americans’ rich heritage and promotes greater awareness among Asian Americans in the Bay Area. Bristol-Myers Squibb is committed to making a difference in the fight against hepatitis B — a disease that disproportionately affects Asians in this country.”

Sonia Choi
Director
Bristol-Myers Squibb
Corporate Communications


CBS 5 / CW 44

“CBS 5 and The CW 44 / Cable 12 (KPIX/ KBCW Televisions) are pleased to support and participate in the Asian Heritage Street Celebration for the fourth consecutive year. The fair continues to provide a wonderful venue for celebrating the richness and diversity of the Asian communities, and we are proud to be a part of such an important and successful program. It perfectly complements our continual work in diversity.”

Ron Longinotti
CBS 5/ The CW 44/ Cable 12
(KPIX / KBCW Televisions)
President and General Manager

PG&E
“PG&E proudly supports the Asian Heritage Street Celebration. Connecting with California’s diverse communities is much more than just communicating in different languages. It’s about understanding and respecting how different cultures shape customers’ needs and expectations and responding accordingly. That’s why we believe it’s just as important to bring energy to the diverse Asian communities through our actions as it is through our power lines.”

Ophelia Basgal
Vice President
Civic Partnership and Community Initiatives
PG&E

CALIFORNIA LOTTERY
“On behalf of the California Lottery, we are honored to be a sponsor of the 4th Annual Asian Heritage Street Celebration. As first-year partners, we are pleased to contribute to a wonderful event recognizing the grace and beauty of the Asian culture. Thank you for giving us this opportunity to be part of San Francisco’s Asian community.”

Joan Borucki
California Lottery
Director

SINGHA
“Singha ‘The Original Thai Beer’ is proud to support the San Francisco 4th Annual Asian Heritage Street Celebration of 2008. The Brewery is honored and thrilled to be invited to participate in this year’s celebration that honors the diverse culture and history of all Asian Americans as we all unite here in the Bay Area.”

Charles Chaicharee
Singha North America
Director of Marketing
Communications and Business Development


GOLDEN GATE DISPOSAL & RECYCLING COMPANY

“San Francisco is a wonderfully diverse city. The Asian Heritage Street Celebration helps recognize diversity in our city by honoring Asian Americans and their contributions to the community we call San Francisco. Golden Gate Disposal & Recycling Company (SFRecycling.com) is proud to help mark Asian American Heritage Month and this important celebration.”

Robert Reed
Public Relations Manager
Sunset Scavenger Company and
Golden Gate Disposal & Recycling Company


JAPANTOWN MERCHANTS ASSOCIATION OF SAN FRANCISCO

“I am extremely delighted the Asian Heritage Street Celebration has returned to Japantown, helping to preserve this endangered community.”

Richard Hashimoto
President
Japantown Merchants Association of
San Francisco

Comments

  1. I know activities require financing. But having KPIX be a sponsor when they fired Rick Quan is in my opinion a poor decision. The opportunity should have been used to tell KPIX that their decision will result in public statements of how KPIX really isn’t interested in support of Asian American issues.

    –Steven Foon on May 18, 2008

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