Marketing S.F. Hep B Free
August 5, 2008
As an active member in both the planning and marketing committees, Brown and Toland’s marketing specialist Ellen Lee is a valuable asset to the S.F. Hep Free Campaign.
On the planning committee, chaired by Brown and Toland’s marketing manager John R. Fisher III, Lee helps come up with ideas about outreach and expansion of the campaign, including where to place more screening sites and how to increase visibility.
On the marketing committee, Lee is working with California Pacific Medical Center on a new creative hepatitis B awareness ad campaign for radio and television with interTrend Communications. Lee is also responsible for placing ads featuring Assemblywoman Fiona Ma and Mayor Gavin Newsom promoting local testing sites and the campaign’s message, “B Sure, B Tested, B Free!” in each of S.F. Hep B Free’s 17 ethnic media partners this summer.
Lee is also active on the outreach effort’s forefront, helping register attendees of the Asian Heritage Street Celebration for free screenings, distributing awareness materials at AT&T Park for the S.F. Giant’s weeklong Asian heritage celebration in May and participating with her coworkers in LIVERight, a 5k run/walk to raise awareness about hepatitis B and liver cancer.
Lee, who is Taiwanese, comes from a very health-oriented family. Her father, who is a physician, instilled upon the values of health and encouraged Lee to pursue a career in the field.
A graduate of the University of Southern California, Columbia University and Case Western Reserve University, Lee has worked in the long-term care sector and at a skilled nursing facility where she focused on growing their Medicare census and expanding community referral contacts.
Today Lee is dedicated to the S.F. Hep B Free Campaign.
“A lot of work still needs to be done for the campaign to eliminate hepatitis B and have all of the residents of San Francisco tested and vaccinated,” said Lee. “I want to see that happen and know that our efforts will help do that.”
For more about the S.F. Hep B Free campaign: sfhepbfree.org.
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