Raiders Partner With AirAsia

July 1, 2009

To serve and expand the franchise’s global fan base, the Oakland Raiders recently announced an unprecedented sponsorship of AirAsia, the largest low-fare airline in Asia.

The highlight of the sponsorship is an AirAsia A340 airliner named “Xcellence” that is adorned with Raider imagery, including the Raider shield on the tailfin and an eye patch on the nose of the plane. AirAsia will also host a “1,000 Seats Courtesy of AirAsia” web-based contest in which students will be chosen at random for the opportunity to win free tickets to Raiders home games. Program and contest details will be made available on Raiders.com and AirAsia.com.

“We are absolutely thrilled with our new relationship with AirAsia,” said Raiders Chief Executive Amy Trask. “It is a unique and audacious relationship between two truly global organizations. As always, we eagerly seek creative opportunities to serve and interact with our fans throughout the world and we are delighted to work with AirAsia on this creative endeavor.”

An industry leader in providing content for international fans, The Silver and Black maintains a global presence and communicates worldwide through the team’s official web properties which feature original and translated content in six different languages - Tagalog, Japanese, German, Chinese, Spanish and English. The Raiders have a fan following throughout the world and have increased the NFL’s popularity worldwide by playing in American Bowls in London, Tokyo and Mexico City.

AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with 122 routes covering more than 65 destinations. Within seven years of operation, AirAsia has carried over 70 million passengers and grown its fleet from just two aircraft to 80. The airline today is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across all Asean countries, China, India and Bangladesh.

“We are very excited to associate ourselves with a great, iconic team like the Oakland Raiders as they reflect our own endeavor for excellence,” said AirAsia Group CEO Dato Sri Tony Fernandes. “This is AirAsia’s latest effort in boosting our brand globally via our extensive route presence across Asia. With AirAsia’s Airbus A340 Oakland livery plane, we would be able to deliver just that and further enhance our brand.”

The Raiders are celebrating the organization’s 50th season in 2009 and begin the campaign on Monday Night Football against the San Diego Chargers on September 14.

Raiders Partner With AirAsia

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