EmeraldFish.com: A Treasure Trove of Luxuries for Modern Living

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EmeraldFish.com founder Heddie Chu

Emeraldfish.com, the new online boutique for contemporary objects from around the world, has recently launched.

EmeraldFish.com was developed by Heddie Chu, an interior designer and a graduate of Parson’s School of Design. A founding partner at architecture and design firm NC2 Studio, Chu shares her love of culture, eclectic style, and affordable beauty online.

Born in Seoul, South Korea, Chu has also lived in Kuala Lumpur, Paris, London, New York and San Francisco. She is intent on celebrating the diversity of world cultures by sharing the beautiful objects she comes across all over the world. She is a founding partner of NC2 Studio, an architecture and design firm based in San Francisco.

The website has two specific categories: ‘Objects of Desire’ which features tabletop items, decor, accessories, and one of a kind products available only on the site; and ‘The Find’ which supports seasonal products derived from local retailers in the Bay Area.

The site also features a blog, Emerald Fish Tales, which gives style tips from Heddie, and also gives a peek into the cultures behind the products in the Emerald Fish inventory.

Asian Americans will appreciate the way Heddie takes traditional Asian products and puts a modern twist to it – helping a people utilize “old” objects in a style that appeals to modern, hip sensibilities.

For February, Emerald Fish is focusing on Asia. The site will feature beautiful contemporary sake sets from Japan, as well as tabletop items from Korea and China. To complement the products, the blog will feature how to make Chinese dumplings with friends, and a Valentine’s special on serving sake in the right setting for a romantic evening. Check the site in mid-February or become a member to get notified when the new inventory comes online.

As a special treat, AsianWeek readers get 15% off on items for the next 2 weeks! Shop online and use the code ASIAN15 at checkout.

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Join the Nationwide Emerald Fish Vday Contest! Click here for details.

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