SAN FRANCISCO – Wells Fargo & Company has created a new position of Regional Director of Diverse Segments to grow the San Francisco region’s footprint with diverse segments, with a focus on the Asian community. Magdalen “Maggie” Mui, a 22-year-veteran of Wells Fargo, was promoted to the position and will be responsible for developing strategies. Mui most recently served as Senior Vice President of the Community Bank for the San Francisco market.
In addition to having been named one of the Bay Area’s Most Influential Women in Business in 2009 and being honored that same year with the National Asian Pacific American Corporate Achievement Award, Mui has played a key role in a number of community-oriented projects at Wells Fargo, including the launch of in-language advertising campaigns and development programs for Mandarin- and Cantonese-speaking small business owners. During her tenure, Wells Fargo also pledged $500,000 to help Bay Area schools, which have been hit hard by state budget cuts.
“Wells Fargo is deeply committed to building business practices that address the needs of diverse segments like the Asian community, which has such a vibrant presence in San Francisco,” said Michael Billeci, Executive Vice President of Wells Fargo’s San Francisco Bay Region. “Maggie is a celebrated team member and ambassador for our company. Her strategic agility coupled with her deep ties in the community makes her the perfect leader for this role.”
An active leader in the Asian community, Mui’s established relationships with various business organizations and key civic leaders will play a key role in supporting her efforts. In her new position, Mui will have responsibility to grow market share across diverse segments in the San Francisco Bay Area, and she will work cross-functionally to develop strategies and identify opportunities that address specific needs.
Mui is a well-regarded civic leader and recognized among friends and colleagues for her contributions in the community. She currently sits on the Board of Directors at the San Francisco General Hospital Foundation, the Asian Business League of San Francisco and the Chinese Culture Foundation. She has also served on the board of Self-Help for the Elderly and the advisory board of the San Francisco Hispanic Chamber of Commerce.