CAAM Presents Directions in Sound

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From electronic pop to new school hip-hop, Directions In Sound 2012, A CAAM presentation of the SF International Asian American Film Festival, in conjunction with SoundTracking, delivers a genre-bending showcase featuring emerging artists and established vets. Join us on a trip through the future-forward music scene that’s blowing up the Asian American underground. Don’t blink…You might miss the next big thing!

Neil Armstrong has come a long way since his humble beginnings in New York’s hip-hop underground. A mere ten years into his career, Neil finds himself as the Global Music Ambassador for Adidas and as Jay-Z’s tour DJ (from 2008 to 2009). Catapulted to the highest-regard in hip-hop, Neil is instantly becoming the most sought-after DJ in the world.

Blackbird Blackbird is the moniker/musical outlet of San Francisco wunderkind Mikey Maramag, whose deep, textured, and hypnotic pop songs have captured the ears of Pitchfork, Transparent, Prefix Magazine, The Fader, and other musical taste-makers alike.

Rising Bay Area female emcee Hopie has powers on the mic and beyond, with a doctorate from U.C. Hastings and skills in everything from violin to spoken word to guitar. Her debut album, Diamond Dame, garnered national attention and a nomination for URB’s Next 1000, immediately making Hopie an artist to watch.

Made in Bombay, born & raised in the U.K., and based in San Francisco, Micropixie (aka MPX) is an experimental recording artist whose style can’t be confined to any one genre. Described as sensuous and textural, look out for her new album, “The Good, the Beige & the Ugly”.

DJ TAP.10 //
DJ Tap.10 is the official DJ/Remixer of the heavily buzzed-about Honor Roll Crew, a Bay Area collective of rappers, producers, DJs, and singers. He has been spinning coast-to-coast with the hottest selections, putting it down with his own brand of R&B soul, progressive hip-hop, and original tracks.

Directions in Sound is sponsored by:
SoundTracking, Hyphen and MYX TV.

SFIAAFF has long celebrated the contributions of Asian American artists to the fabric of musical life. In the Groove Salon, we bring together two Directions in Sound artists to go beyond performance to talk life and shop. Here DJ Neil Armstrong and HOTTUB meet up in conversation/collaboration to create a song with the audience. They are from different parts of a musical spectrum but both are innovative musicians that challenge the boundaries of hip-hop. During the salon, they will play samples of their work, speak about their experiences as musicians, and give the attendees a taste of the creative process. This is a participatory event, so come prepared to ask questions and contribute to the song!

DJ NEIL ARMSTRONG // (previously described)
HOTTUB // LeHeat Records / Members: Coco Machete-vox, Ambr33zy-vox, LoliPop-vox, Jaysonik-producer, Funky Finger Mark-keyboards
Oakland based quintet HOTTUB has been busting out jams since 2005. HOTTUB draws from dancehall, punk, Miami Bass and girl group pop to create their hype sound, and their live show is full of crowd antics, makeshift slip & slides and tricked out, thrift-store-fabulous outfits.
Moderated by:Jeff Chang,
Writer, Executive Director of the Institute for Diversity in the Arts + Committee on Black Performing Arts at Stanford University.
The Groove Salon is sponsored by:
The Wallace Alexander Gerbode Foundation and MYX TV.
SFIAAFF gratefully acknowledges all of its sponsors
The 30th San Francisco International Asian American Film Festival is supported in part by the following: Comcast, Asian Art Museum, Pacific Islanders in Communications, Verizon – the Official Wireless Provider of the Festival, Underground* Design, Cooper, White & Cooper, Eagle Press, Japan Center Malls, Southwest Airlines, LEARN ASIA at the University of San Francisco, Grants for the Arts, National Endowment for the Arts, The Wallace Alexander Gerbode Foundation, and The William and Flora Hewlett Foundation. CAAM is supported with major funding from the Corporation for Public Broadcasting.

General Festival information
The 30th annual San Francisco International Asian American Film Festival (SFIAAFF), a presentation of the Center for Asian American Media, is the world’s largest and most prestigious showcase of new Asian and Asian American cinema. The SFIAAFF occurs between March 8-18, 2012, in San Francisco, Berkeley, and San Jose. Films screen in San Francisco at the Castro Theatre, 429 Castro Street; Sundance Kabuki Cinemas, 1865 Post Street; and the San Francisco Film Society | New People Cinema, 1746 Post Street. In Berkeley, films screen at the Pacific Film Archive, 2575 Bancroft Way. In San Jose, films screen at Camera 3 Cinemas, 288 South Second Street.

Directions in Sound & Groove Salon Ticket Information
Tickets are now on sale for SFIAAFF’s Directions in Sound 2012 and The Groove Salon. Tickets for Directions in Sound are $20 for general pubic (pre-order), $15 for CAAM members (pre-order) and $25 at the door. Tickets for The Groove Salon are $15 for general public and $10 for CAAM members. For both events, we except cash only at the door. There are no CAAM member discounts at the door. There is a $1.50 service charge for all tickets purchased online. Tickets can also be purchased in person at our SFIAAFF box office at Sundance Kabuki Cinemas starting Thursday, February 23, 2012. For tickets and information about CAAM membership benefits and levels please visit

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