SAN FRANCISCO – Dubbed the “World Whisky of the Year” in 2011 by influential Malt Advocate Magazine, Indian whisky Amrut Fusion will be just one of the many brands present at the 13th Annual Whiskies of the World Expo and Artisanal Spirits Fest on March 31, 2012 in San Francisco.
The event will take place from 6-9 p.m. at the San Francisco Belle Hornblower Yacht located at Pier 3 and admission includes a full buffet dinner and nearly 200 whiskies to taste.
“Whether you are a whiskey connoisseur or a beginner, this event will be a great way to learn about whisky,” said Douglas Smith Whiskies of the World co-owner and event director.
The event draws 1,400 people annually and approximately 8% of attendees are of Asian and Pacific Islander descent.
Raj Sabharwal, Managing Director of Purple Valley Imports USA, an importer of premium wines and spirits, says there is a growing trend amount youth and Asian Americans to try “different” types of drinks, including whisky.
“The Single Malt whisky held image of an “older” persons libation. However [the industry] is seeing an overall growth and appreciation for ‘brown’ spirits, which includes all sorts of whiskies – bourbons, blended whisky, Irish, Canadian, Single Malt and Rums,” said Sabharwal. “The recent growth of a number of craft distilleries in the US has also helped to create a broader awareness of spirits. Whiskies offer unique flavors and personalities – something more exciting!”
For Sabharwal, who imports Amrut – the first Single Malt Whisky to be made in India, he says participating in the expo has been a great way to introduce the product to the U.S. market. Amrut has only been available for a year and a half and initially was only sold in three states; the number has now grown to 25, including California.
The steps to drinking and enjoying whisky are very similar to that of wine; first – let the whisky aerate, next – smell and appreciate the aroma, and finally – take small sips, allowing the spirit to saturate all sections of the tongue to fully experience the flavors.
“A good whisky will be balanced on your tongue and leave a pleasant finish,” says Smith.
Event tickets are $120 and are only available online at www.whiskiesoftheworld.com.
AsianWeek.com readers are currently being offered a $10 discount to the event. At checkout, enter discount code: AW10D. The offer is valid until March 23.