NBA To Launch Largest International Tribute Ever With NBA Chinese New Year Celebration 2013

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NBA Chinese New Year

-League to Usher in the Year of the Snake with a Record 23 Live Games Over Eight Days Shown in China and Seven NBA Teams Recognizing the Holiday In-Arena-

 

BEIJING AND NEW YORK – The National Basketball Association (NBA) is honoring its Chinese fans by hosting its largest international tribute ever when NBA Chinese Year New Celebration 2013 tips off from Feb. 7-14.

The league will usher in the Year of the Snake with a record 23 live games televised and streamed in China over eight consecutive days.  Five NBA teams will host in-arena Chinese New Year-themed celebrations and two additional teams will have signage recognizing the holiday.

The inaugural NBA Chinese New Year Celebration, which was created last year and featured 21 live games and two in-arena celebrations, reached 96 million viewers across TV and digital. This year, the program has expanded with more games, events and teams participating.

“Chinese New Year is the most important festival for our fans in China, and we are happy to once again celebrate with them and their families,” said David Shoemaker, CEO of NBA China. “Thanks to the support of our great partners, we are celebrating the Year of the Snake with more NBA programming than ever before and a comprehensive array of Chinese New Year-themed fan activities in China and the U.S.”

This year’s expanded schedule will feature live games and coverage of in-arena celebrations on CCTV 5, BTV, CBN – Ningxia Satellite TV, GDTV, Fujian TV, Sina, Tencent, ESS Taiwan, Elta Taiwan, Videoland Taiwan and Now TV Hong Kong. Fans in China will be treated to three double-headers on CCTV 5 on Feb. 12, 13 and 14, headlined by a rematch of the 2012 NBA Finals when the Oklahoma City Thunder host the Miami Heat on Feb. 14.

“We are pleased to deliver more NBA games to our viewers in this week-long Chinese New Year programming line-up, as millions of families spend quality time together during the Spring Festival,” said Jiang Heping, CCTV 5 Head of Sports.

NBA China marketing partners Harbin Beer and PEAK Sports are co-presenting partners of NBA Chinese New Year Celebration 2013 and will have a strong presence on broadcast and in-arena.  Additionally, PEAK will unveil an NBA China New Year’s Celebration-themed television commercial in China featuring endorsers Shane Battier (Miami Heat), Carl Landry (Golden State Warriors), Patrick Patterson (Houston Rockets) and Andrew Goudelock (NBA Development League’s Sioux Falls Skyforce).  Harbin Beer will launch NBA Chinese New Year-themed cans in China.

NBA Legend Peja Stojakovic, born in the Year of the Snake, will tip off the festivities on Feb. 8 by hosting a viewing party in Beijing for the Boston Celtics and the Los Angeles Lakers game. In addition, through an online promotion, one lucky Chinese fan will win the chance to host Stojakovic for a traditional Chinese New Year’s Eve dinner with family and friends.

The in-arena celebrations tip off on Feb. 8 in Washington, Beijing’s sister city, when the Washington Wizards host the Brooklyn Nets. The other teams hosting in-arena celebrations include the Chicago Bulls, Golden State Warriors, Miami Heat, and the Toronto Raptors. The Boston Celtics and Los Angeles Clippers will also have in-arena signage recognizing the holiday.

Fans in attendance of the in-arena celebrations will experience a variety of elements and activities that pay tribute to Chinese culture, including food, live performances and entertainment. All 24 NBA teams playing on Feb. 8 will wear specially designed Chinese New Year shooting shirts from adidas, the league’s official on court apparel outfitter.  The limited-edition shirts will be available for fans worldwide at NBAStore.com and in China at nba.TMall.com.

On Feb. 12, when the Golden State Warriors host the Houston Rockets, NBA Entertainment will produce a live feed dedicated to capturing the in-arena Asian Heritage Night celebrations, events, and activities which will air on CCTV.  The in-game enhancements on the feed will highlight Harbin Beer.

FINAL_WarriorsAsianHeritage2013

Throughout the week, the NBA will conduct a series of online and social media promotions to engage its millions of fans. Fans will be able to participate in daily contests on the NBA official microblogs on Sina and Tencent for the chance to win NBA prizes.

 

NBA CHINESE NEW YEAR CELEBRATION 2013 TV AND DIGITAL SCHEDULE

DATE                         VISITOR                    HOME                        EASTERN TIME

 

CCTV 5                                 

Feb. 7                          L.A. Lakers                  Boston                         8:00 PM

Feb. 8                          Brooklyn                      Washington                  7:00 PM

Feb. 9                          Golden State                Dallas                           8:30 PM

Feb. 10                        Houston                       Sacramento                  9:00 PM

Feb. 11                        San Antonio                 Chicago                        8:00 PM

Feb. 12                        Portland                       Miami                           7:30 PM

Feb. 12                        Houston                       Golden State                10:30 PM

Feb. 13                        Chicago                        Boston                         7:30 PM

Feb. 13                        Houston                       L.A. Clippers               10:30 PM

Feb. 14                        L.A. Clippers               L.A. Lakers                  10:30 PM

Feb. 14                        Miami                           Oklahoma City             Delayed

 

BTV and FUJIAN TV                                               

Feb. 8                          L.A. Clippers               Miami                           8:00 PM

Feb. 9                          Utah                             Sacramento                  10:00 PM

Feb. 10                        Oklahoma City             Phoenix                        8:00 PM

Feb. 12                        Phoenix                        L.A. Lakers                  10:30 PM

Feb. 13                        Utah                             Minnesota                    8:00 PM

 

GDTV                                                

Feb. 8                          L.A. Clippers               Miami                           8:00 PM

Feb. 9                          Utah                             Sacramento                  10:00 PM

Feb. 10                        Oklahoma City             Phoenix                        9:00 PM

Feb. 13                        Phoenix                        L.A. Lakers                  10:30 PM

Feb. 13                        Utah                             Minnesota                    8:00 PM

Feb. 14                        L.A. Clippers               L.A. Lakers                  10:30 PM

SINA                                                                                      

Feb. 8                          L.A. Clippers               Miami                           8:00 PM

Feb. 10                        Houston                       Sacramento                  9:00 PM

Feb. 12                        Phoenix                        L.A. Lakers                  10:30 PM

Feb. 13                        Houston                       L.A. Clippers               1O:30 PM

Feb. 14                        L.A. Clippers               L.A. Lakers                  10:30 PM

 

TENCENT                                                                            

Feb. 8                          Portland                       Houston                       8:00 PM

Feb. 10                        Oklahoma City             Phoenix                        8:00 PM

ELTA, TAIWAN

Feb. 8                          LA Clippers                 Miami                           8:00 PM

Feb. 10                        Utah                             Sacramento                  10:00 PM

Feb. 10                        LA Lakers                    Miami                           3:30 PM

Feb. 11                        Brooklyn                      Indiana                         7:00 PM

Feb. 12                        Houston                       Golden State                10:30 PM

Feb. 13                        Chicago                        Boston                         7:30 PM

Feb. 14                        Miami                           Oklahoma City             8:00 PM

 

ESSTAIWAN

Feb. 7                          L.A. Lakers                  Boston                         8:00 PM

Feb. 8                          Portland                       Houston                       8:00 PM

Feb. 13                        Houston                       L.A. Clippers               10:30 PM

Feb. 14                        L.A. Clippers               L.A. Lakers                  10:30 PM

 

VIDEOLAND, TAIWAN

Feb. 9                          Denver                         Cleveland                     7:30 PM

Feb. 9                          Golden State                Dallas                           8:30 PM

Feb. 10                        LA Lakers                    Miami                           3:30 PM

Feb. 10                        Houston                       Sacramento                  9:00 PM

Feb. 11                        San Antonio                 Chicago                        8:00 PM

 

NOW TV, HONG KONG

Feb. 8                          LA Clippers                 Miami                           8:00 PM

Feb. 8                          Chicago                        Utah                             10:30 PM

Feb. 9                          Detroit                          Milwaukee                   8:30 PM

Feb. 12                        Denver                         Toronto                        7:00 PM

Feb. 13                        Houston                       L.A. Clippers               10:30 PM

Feb. 14                        Miami                           Oklahoma City             8:00 PM

Feb. 14                        L.A. Clippers               L.A. Lakers                  10:30 PM

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