Nine Bundles of Noodles Wins AHSC Poster Contest

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- Artwork will be part of citywide marketing campaign for the nation’s largest pan Asian street fair set for May 18, 2013 in S.F. -

SAN FRANCISCO, CA - Nine bundles of noodles against a black and white urban backdrop has been selected as the winning artwork of the 9th Annual Asian Heritage Street Celebration (AHSC) poster contest and March coincidentally is national noodle month.

  Grace Wong poster

“I knew I wanted food to be a part of the poster because when I think of Asian culture and street festivals, eating is the first thing that pops into my mind,” said Grace Wong, a San Francisco based freelance journalist and graphic web designer. “The photo I used in the poster is actually a photo of noodles that my mom made. I often take pictures of my mom when she cooks, and homemade noodles with napa cabbage is one of her specialties and one of my favorite dishes. It’s also what my family often eats during times of celebration.”

Her submission was among 37 entries from all over the U.S.

“The noodle artwork is eye-catching, and bold,” said TJ Basa, Kearny Street Workshop’s Program Manager, one of the judges for the contest. “I can not wait to see it in ads all over the city next month!”

Wong’s noodle artwork will be featured in a wide-scale multi-media marketing campaign in both the mainstream and Asian Pacific markets in a combination of posters, postcards, BART station and train ads, Muni station, bus, and train ads,newspaper ads and in a TV commercial. She will also receive a $500 grand prize.

Wong has worked as a writer and editor for before turning her focus to design. She also once worked as an assistant to a pastry chef.


Grace Wong, 9th annual AHSC poster contest winner.

Grace Wong, 9th annual AHSC poster contest winner.

Currently her artwork can be seen on raffle tickets as part of the street celebration’s fundraising program for San Francisco schools. Schools can sign up by visiting:

“Noodles is a very fitting theme for this year’s poster as it ties in with several food features we have at this year’s street celebration including the return of celebrity chef cooking demos and delicious street food,” said Ted Fang of the AsianWeek Foundation and founder of the Asian Heritage Street Celebration. “Noodles is also universally loved by all Asian cultures whether its  ramen, pancit, japchae, pho or chow mein.”


Street fair goers will have the chance to learn how to cook delicious pan Asian dishes at the AHSC cooking demonstration stage located at Ellis and Larkin Streets, by celebrity chefs including Martin Yan, who is returning for the 2nd straight year.

The AHSC will also have a variety of scrumptious pan Asian delights with an estimated 20-30 food trucks and vendors in attendance. Shoppers will have the chance to purchase the best and most creative handmade arts and crafts items at the Arts and Crafts World Market.  Other new features this year include a fashion show and an expanded Faces of Asia Cultural Procession with awards and prizes given to the best and most colorful contingents. The Asian Art Museum will once again offer free admission to all fair goers, courtesy of Target, with activities all day. Performers will provide live entertainment continuously on two outdoor stages.  For the fourth year in a row, the fair will also feature a health section entitled Healthy Living Pavilion. This area of the street fair will comprise of many community health groups and sponsor booths that will collectively promote health and wellness and include a Natural Medicine area.

The AHSC annual poster contest organized by the AsianWeek Foundation was held in partnership with the Asian American Women Artists Association, Asian Art Museum, Center for Asian American Media, and Kearny Street Workshop.

The 9th Annual Asian Heritage Street Celebration will be held on Saturday, May 18, 2013 from 11 a.m. to 6 p.m. in front of the Asian Art Museum, leading up to the Little Saigon District in San Francisco.


For a look at all of this year’s entries visit: AHSC 2013 Poster Entries


For more info on Grace Wong visit: Logo



About the AsianWeek Foundation

AsianWeek Foundation

The Asian Heritage Street Celebration is organized by the AsianWeek Foundation, a non-profit 501(c)(3), in cooperation with over 250 organizations in the local and Asian American community. It is held the 3rd Saturday of every May in San Francisco. AsianWeek Foundation encourages the sharing of differences and appreciation of diversity across culture, language, generation and ethnicity, working to strengthen relations among Asian Pacific Islander communities and between Asians and non-Asians.

About the Asian American Women Artists Association

AAWAAAAWAA is a nonprofit arts organization dedicated to ensuring the visibility and documentation of Asian American women in the arts. Through exhibitions, publications, and educational programs, they offer thought-provoking perspectives that challenge societal assumptions and promote dialogue.


About Asian Art Museum

Asian Art MuseumThe Asian Art Museum of San Francisco is one of the largest museums in the Western world devoted exclusively to Asian Art, with a collection of over 17,000 artworks spanning 6,000 years of history. The museum is a public institution whose mission is to lead a diverse global audience in discovering the unique material, aesthetic, and intellectual achievements of Asian art and culture.


About Center for Asian American Media

CAAM logo

The Center for Asian American Media (CAAM) is a non-profit organization dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible. CAAM does this by funding, producing, distributing and exhibiting works in film, television and digital media.


About Kearny Street Workshop

Kearny Street Workshop

KSW, a non-profit, community-based organization whose mission is to produce, present and promote art that empowers Asian Pacific American artists and communities. KSW serves the community as an information resource and through our four areas of arts programming: adult arts education, next generation arts support and training, multidisciplinary arts presentations, and publications.

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