PLEASANTON, Calif. — The Safeway Foundation recently announced it has given a cumulative total of over $3 million to community health programs and hospitals to launch grass-roots projects for the prevention and treatment of childhood obesity. Two San Francisco based Chinese health organizations – Chinese Community Health Resource Center (CCHRC) and North East Medical Services (NEMS) were among the recipients.
The “Innovative Approaches to Preventing Childhood Obesity” grants are a part of an overall outreach and commitment to community health that has become synonymous with Safeway Inc., one of the largest supermarket companies in the U.S.
The Safeway Foundation’s partner in this effort is Children’s Hospital & Research Center Oakland. In early 2013, the partners invited organizations to apply for grants of up to $100,000 for grass-roots childhood obesity projects in the geographic areas served by Safeway, Vons, Pavilions, Tom Thumb, Randalls, Carrs and Dominick’s stores. Specifically, they looked to promote collaborations between the medical community and local community-based agencies to help children become more physically active, improve food choices and create better access to healthy foods.
CCHRC reaches out to the community by conducting Chinese language media campaigns, conducting health fairs, initiating and serving on coalitions to address important community health needs, and pioneering community-based research to study these issues and test solutions.
NEMS is a non-profit community health center serving the medically-underserved populations of the San Francisco Bay Area.
Some of the more unique programs in Northern California to receive funding include:
- Children’s Health Fund (San Francisco, CA) — Funds will aide a mobile medical clinic that provides comprehensive nutrition counseling and mental health services including individual and group sessions, fitness activities, supermarket education and food preparation demonstrations.
- La Clinica de La Raza, Inc. (Oakland, CA) — Funds will offer a multi-component program that incorporates health education sessions, medical and behavioral health assessments and access to ongoing services, and weekly physical activities; peer support and psychosocial coping focus.
- Palo Alto Medical Foundation (Mountain View, CA) — Funds will allow expanded access to an online tool to lower income families and schools in three counties– assesses current behavior, provides an individually-tailored health report with guidance, tips and resources for achieving goals.
Safeway and The Safeway Foundation have a long history of supporting health and wellness programs throughout North America. In addition to raising more than $180 million for breast cancer and prostate cancer research and treatment, they have raised $133 million for organizations that conduct neuromuscular disease research and provide medical services and outreach to people with disabilities.
Additionally, the company’s health and wellness product offerings, along with its wellness programs geared toward its own employees, have earned Safeway recognition and awards from the supermarket industry, the business community and in the Corporate Social Responsibility world.