Warriors Launch Chinese Website and Weibo Social Media Account

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OAKLAND, Calif. – The Golden State Warriors recently launched their official Warriors Chinese website (warriors.com/china) and the official Weibo account (weibo.com/warriors) for the team. The Warriors Chinese website features Warriors content in Chinese with the latest updates on team news, schedules, ticket information, roster updates, community efforts and more. In addition, the Warriors officially launched their Warriors Weibo social media account where Warriors fans throughout China can actively engage with the team and stay up to date on the latest team news and information. The Warriors’ Chinese website and Weibo account launched this week, just before the team leaves for China for the NBA Global Games, where the Warriors will take on the Los Angeles Lakers in Beijing’s MasterCard Center on October 15 and in Shanghai’s Mercedes-Benz Arena on October 18. The October 18 game in Shanghai will air on Comcast SportsNet Bay Area at 4:30 a.m. and re-air at 7:30 p.m.that night.

“Continuing to connect with the Asian culture that is such a big part of the Bay Area has always been important to this organization,” said Warriors President and Chief Operating Officer Rick Welts. “With the launch of our Chinese website and being one of the first in the NBA to launch an official Weibo account, we are now able to reach an even broader audience of Warriors fans and provide them with even more rich and compelling content.”

The Warriors’ Chinese website, created and translated by Auerbach International of San Francisco, will feature content from the team’s trip to China this pre-season as they take on the Lakers in Beijing and Shanghai; content from this summer’s NBA Tours where guard Klay Thompson and forward Harrison Barnes visited China to promote the upcoming NBA Global Games; along with Warriors team content including stats, rosters, schedules, game recaps, news, community efforts and more.

While in China for the NBA Global Games, the Warriors Weibo account will include player and coach interviews, social media contests, game stats and information, along with photos and videos from games and community events. Following the NBA Global Games, the Warriors Weibo account will continue to update Warriors Weibo followers with the latest news and information about the team.

The Warriors have also celebrated Chinese New Year and hosted Asian Heritage Nights for the past three seasons and will once again feature these theme nights during the 2013-14 season. Asian Heritage Night is scheduled for January 28, 2014 when the Warriors play the Washington Wizards, with a portion of the proceeds benefiting the AsianWeek Foundation‘s hepatitis B awareness efforts and Chinese New Year will be celebrated on February 4, 2014 when the Warriors take on the Charlotte Bobcats. For more information, please visit warriors.com/asianheritage.

For more information on the Golden State Warriors 2013-14 season, presented by Kaiser Permanente, visit warriors.com.

 

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