San Francisco-Oakland-San Jose—Veronica De La Cruz has been named an anchor for KPIX 5/KBCW, effective Monday, May 5. She will co-anchor the weekday 6 p.m. newscasts on KPIX 5 with Ken Bastida, and the weeknight 10 p.m. newscast on KBCW, also with Ken Bastida.
De La Cruz most recently worked for MSNBC, where she anchored, reported for and hosted ”First Look.” She also hosted NBC’s “Early Today” show and anchored and reported for KYMA, an NBC News affiliate in Yuma, Arizona. Prior to MSNBC, De La Cruz was at CNN Worldwide as an anchor and correspondent for “American Morning.”
“Veronica is a passionate journalist who is dedicated to reporting the news with insight, accuracy and balance. We’re thrilled that she’s joining our team at KPIX 5” said Dan Rosenheim, Vice President and News Director, KPIX 5/KBCW.
“San Francisco leads the discussion in so many areas I am passionate about, including health care, technology, and the Asian Pacific Islander community. I am a California girl, born and raised, so returning to sit alongside KPIX’s team of outstanding journalists is the opportunity of a lifetime. I am pleased and excited to call KPIX and the Bay Area home,” said De La Cruz.
Before beginning her career in journalism, De La Cruz spent a decade of her life as a competitive figure skater. She is a member of the Asian American Journalists Association. De La Cruz returns to Northern California, where she was born and spent her childhood.
KPIX 5/KBCW are part of the CBS Television Stations, a division of CBS Corporation (http:// www.cbscorporation.com ).
KPIX 5 (http://www.kpix.com) began in 1948 as the first television station in Northern California. KBCW (http://www.KBCWtv.com ) began in 1968 as the first UHF station in the Bay area. The two stations became a duopoly in 2002.