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CONTACT
Angela Pang Phone: (415) 321-5894 Email: apang@asianweek.com
About AsianWeek and AsianWeek.com
AsianWeek, THE VOICE OF ASIAN AMERICA, is the oldest and largest English language newspaper serving the Asian/Pacific Islander American community. It is the only print media using audited circulation and U.S. Census tract demographics to target this most affluent multicultural market. AsianWeek.com (http://www.asianweek.com) is the top English-language news site focused on the Asian Pacific American community.
*As of January 2, 2009 AsianWeek is no longer in print. We continue to publish stories online.
Our Readers
AsianWeek readers represent one of the most attractive demographic segments in the United States. Wealthy, educated, loyal and prime consumers are “the Voice of Asian America.”
The AsianWeek Reader
| AsianWeek Statistics | Estimated value |
| Average Household Income | $88,627 |
| Household Income $100,000+ | 44% |
| College through Post Graduate Degree | 77% |
| Identify themselves as “Asian American” | 68% |
| Prefers to read in English | 95% |
| API community is important to them | 95% |
| Professional/ Managerial | 51% |
| Owns a business | 38% |
| Owns a home | 60% |
| Reads AsianWeek EVERY week | 70% |
Consumer Habits of AsianWeek Readers
Did you know that 73% of our readers believe that when companies advertise in AsianWeek they make a more favorable impression on them? Here are more interesting facts about AsianWeek readers:
- » 81% have purchased products online within the past 3 months
- » 74% subscribe to cable, satellite or both
- » 90% have health insurance
- » 71% think there are certain styles better suited for Asians
- » $10,016.93 – the average amount that AsianWeek readers will spend on home remodel or repair
SALES CONTACT: Angela Pang (415) 321-5894, apang@asianweek.com